There are many factors to consider when starting up a new laundromat: licensing, permits, wastewater management, equipment rental, utility accounts--the list goes on and on. But none is more important than location. It doesn't matter how nice your facility is, how wonderful your washers and dryers are, or how great your prices are if your laundromat is hard to find, too far away, or in a poor location. Read on for tips to finding the best location for your new start-up.
1. Find population-dense housing.
In most cases, upper- and middle-class homeowners have their own washing machines and dryers in their homes. The average laundromat user is middle- or lower-income and doesn't own his or her own home, so it makes sense to find a location that is surrounded by apartment buildings, college housing, duplexes, mobile homes, etc.
Bizben.com recommends situating your laundromat within a mile or so of your customer base. One other factor to consider is how safe the area feels. People will not do their laundry in a facility where they don't feel safe and secure.
2. Avoid competition.
It's important to avoid locating your laundromat near competitors for several reasons.
- Potential customers will already be familiar with the established laundromat, and it will therefore take much more time, money, and effort to convert them over to your business.
- It's good business practice to avoid conflict with other local businesses.
- Even if you are able to gain a good number of customers, you will never have as many as you could because some will still opt to use your competitor's facility.
Just as important as having a good location is making sure there is sufficient parking right next to your laundromat. Many laundromat users wait until they have several large loads before making the trip to do laundry. If you don't have convenient parking, your customers may decide it's not worth hauling their heavy laundry from down the block or across the street.
Locating your laundromat near other friendly businesses can provide another draw for customers who don't want to just sit around while waiting on their laundry. Nearby businesses offer laundromat users a way to window shop and distract themselves in between washing and drying.
5. Find a location without lots of hidden fees.
Depending on your location, you could be subject to a lot of other fees that can quickly add up: business licenses, fire department permits, pollution permits, sign permits, and more. Before you sign on the dotted line, check with your city offices to make sure your new location isn't going to turn out to be more expensive than you bargained for.
6. Use eye-catching signage and advertising.
Whether you're on a prime corner, or stuck down a back alley, highly visible signs can boost business. Large, colorful signs or bright neon at night can attract the attention of passersby, whether on foot or traveling by car. The standard, according to laundromat123.com, is an unobstructed sign that can be seen from 300 feet away or more.
To learn more, contact a company like Harco Co Ltd.Share